The Story Behind the Logo at KOKO Bakery

First, we needed a name. After a year of brainstorming, we borrowed the 'ko' ending of both our dog's name (Kuroko) and Nobuko's (owner/chef) name. We repeated it twice, and got the name "KoKo", a rhyme with cocoa (a possible baking reference).

Nobuko loves her shiba inu, a Japanse breed of dog, and so we thought of that as a logo. But what next?

We turned to my brother, Scobie Puchtler, a graphics arts major at Yale University, and an all-around bang-up designer. He came up with a variety of possible logos and designs, and we settled on the KOKO Bakery logo.

A lot of time was spent thinking about the single winking, double winking, and eye-wide-open variations!

Huge shout out to my brother, Scobie Puchtler. Without him we would have a hand-drawn stick figure for a logo!

Our Shiba Inu is the black variety, but you can see the resemblance nonetheless. If you stop by the bakery, you can see a big poster of Kuroko pictures and the logo in use on coffee cups, the signs, and the stickers.